Netflix has finally announced the release date for its lower-cost, ad-supported tier, as well as specifics on what will be included with this low-cost subscription.
Netflix has been working on an ad-supported tier for some time now, and the company has finally announced that the new “Basic with Ads” tier will be available on November 3 at 9 a.m. PT.
The new tier will cost $6.99 a month and will be available in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and UK.
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The Basic with Ads tier will be limited to 720p/HD, the same as Netflix’s Basic plans. The company also says users can expect an average of 4 to 5 minutes of ads per hour that will be 15 or 30 seconds in length. Ads will play before and during shows and films.
Netflix also revealed that some movies and TV shows will not be available due to licencing restrictions, though the company is working on this. Users will also be unable to download titles.
Following disastrous financial results and shrinking subscription growth, the company has been touting a new ad-supported tier for months. Other streaming services, such as Peacock and Paramount+, already have ad-supported tiers, and Disney Plus is working on a lower-cost, ad-supported plan.
It remains to be seen whether this lower-cost offering will entice users to return to Netflix, as the company is doing everything it can to regain growth, from cracking down on password sharing to focusing on core hits.
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